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Building a friendlier nutrition brand.
Designer: Kathleen Oscadal
We launched our new brand identity with a sick wheelie (that may or may not have required the construction of a purpose-built hydraulic lift).
Breaking the golden rule of advertising in a big way (no scripts with dogs or babies!).
Tasked with turning a high-octane sports brand down a few notches, creating a tone & feel that was welcoming for all.
Vega: Pro Gallery
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