Sago Mini / Toca Boca

Brought on to help develop a unique brand voice and act as senior copywriter / communications manager.

 

"There was something uniquely Canadian about the Tickle Trunk: the ability to make something out of nothing, to harness magic through sheer willpower, using only what was at hand."

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Sago Mini Boxes

Alongside the play designers, developed the textual elements for these ultra-creative play boxes for preschoolers.

 

Sago Mini Box: Unbox Magic

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Press Releases

Successfully landed various Sago Mini products in Fast Company, Today's Parent & Mother Magazine, amongst others.