Sago Mini / Toca Boca
Brought on to help develop a unique brand voice and act as senior copywriter / communications manager.
"There was something uniquely Canadian about the Tickle Trunk: the ability to make something out of nothing, to harness magic through sheer willpower, using only what was at hand."
Sago Mini Boxes
Alongside the play designers, developed the textual elements for these ultra-creative play boxes for preschoolers.
Sago Mini Box: Unbox Magic
Successfully landed various Sago Mini products in Fast Company, Today's Parent & Mother Magazine, amongst others.